The objective of the Institute is to increase the transparency, competitiveness and innovativeness in the market of consumer marketing and marketing communication services.

„Marketing Communications: Consumer`s Perspective“

Interdisciplinary Course for Marketing Professionals

The results of studies performed in the last few decades are radically changing the usual marketing communication conceptions and models based on the rationality of consumer and conscious cognitive information processing.

They are reasonably questioned by scientists working in the fields of neuroscience, cognitive and social psychology, behavioural economics, and other fields as well as by marketing and communication practitioners.

KOG Institute is the first in Lithuania to offer a systemic approach to these changes and their implications in marketing communication: the course “Marketing Communications: Consumer`s Perspective” is intended for professionals looking for new effective insights and methods to manage, plan and implement marketing communication at consumer behaviour level.