"Harvard Business Review"

July–August 2015

Hand, David J.
"Statistics. A Very Short Introduction"

Oxford: Oxford University Press, 2008

Handley, Ann
"Everybody Writes"

Hoboken: Wiley, 2014

Heath, Robert
"Seducing the Subconscious"

Oxford: Wiley Blackwell, 2012

Heath, Robert
"The Hidden Power of Advertising"

London: Admap Publications, 2010

Hedges, Alan
"Visa griaunantis testavimas"

Vilnius: Not Perfect, 2012

Högqvist, Richard
"Epica Book 23: Europe's Best Advertising"

Suresnes: Epica, 2010

Högqvist, Richard
"Epica Book 25: Europe's Best Advertising"

Suresnes: Epica, 2012

Husserl, Edmund; Klein, Jacob
"The Origin of the Logic of Symbolic Mathematics"

Bloomington: Burt Hopkins, 2011

Hyland, Angus; Bateman, Steven
"Symbol"

London: Laurence King Publishing, 2011

"Journal of Advertising Research"

Vol. 46, No. 1, March 2006, “Emotion in Advertising II”

Vol. 46, No. 2, June 2006, “Broader Strategies for Cross-Channel Integration II”

Vol. 46, No. 3, September 2006, “Can Ethnography Uncover Richer Consumer Insights?”

Vol. 46, No. 4, December 2006, “Engagement”

Vol. 47, No. 1, March 2007, “Variables in Advertising Execution”

Vol. 47, No. 3, September 2007, “Simplifying Complexity: Effectiveness Measurement Modeling”

Vol. 48, No. 2, June 2008, “Marketing Pluralism”

Vol. 48, No. 3, September 2008, “The Long Tail of Media”

Vol. 49, No. 1, March 2009

Vol. 49, No. 2, June 2009, “What We Know About Advertising”

Vol. 49, No. 3, September 2009

Vol. 49, No. 4, December 2009

Vol. 50, No. 2, June 2010

Vol. 50, No. 3, September 2010

Vol. 50, No. 4, December 2010

Vol. 51, No. 4, December 2011

Vol. 52, No. 1, March 2012, “Keeping Score: Sports and Marketing”

Vol. 52, No. 2, June 2012

Vol. 52, No. 3, September 2012, “What We Know About Shopper Marketing”

Vol. 52, No. 4, December 2012, “What We Know About Social Media”

Vol. 53, No. 1, March 2013, “What We Know About TV Today (And Tomorrow)”

Vol. 53, No. 2, June 2013, “What We Know About Advertising II”

Vol. 54, No. 2, June 2014, “What We Know About Peer-to-Peer Marketing”

 

 

Jensen, Keld
"Derybų vadovas"

Vilnius: Verslo žinios, 2006

Jones, John Philip
"The Ultimate Secrets of Advertising"

Thousand Oaks: Sage Publications, 2002

"Outdoor Lions"

London: Clear Channel International, 2010

Ogilvy, David
"Ogilvy on Advertising"

New York: Vintage, 1985

Oldham, Marie
"Advertising Works, Vol. 21"

London: Institute of Practitioners in Advertising, 2013

Abela, Andrew V.
"Advanced Presentations by Design"

San Francisco: Pfeiffer - A Wiley Imprint, 2008

Ariely, Dann
"Predictably Irrational"

London: Harper, 2009

Beinhart, Larry
"Wag the Dog"

New York: Nation Books, 2004

Bell, David E.; Raiffa, Howard; Tversky, Amos
"Decision Making"

New York: Cambridge University Press, 1999

Berger, Warren
"Advertising Today"

London: Phaidon Press Limited, 2005

Bernstein, David
"Advertising Outdoors: Watch This Space!"

London: Phaidon Press Limited, 1997

Binet, Les; Field, Peter
"Marketing in the Era of Accountability"

Oxfordshire: WARC, 2007

Binet, Les; Field, Peter
"The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies"

London: Institute of Practitioners in Advertising, 2013

Blanchard, Olivier
"Social Media ROI"

Indianopolis: QUE, 2012

Broadbent, Simon
"When to Advertise"

Oxfordshire: Admap Publications, 1999

Brown, Brene
"Didi drąsa. Kaip sprendimas būti pažeidžiamu keičia mūsų gyvenimą"

Vilnius: Žmogaus studijų centras, 2014

Caples, John
"Tested Advertising Methods"

Paramus: Prentice Hall, 1997

Coe, John M.
"The Fundamentals of Business to Business Sales and Marketing"

New York, Chicago et al.: McGraw-Hill, 2003

Covey, Stephen R.
"7 efektyviai veikiančių įmonių įpročiai"

Kaunas: Mijalba, 2014

Cox, Kate; Crowther, John; Turner, Denise; Hubbard, Tracy
"New Models of Marketing Effectiveness"

London: WARC, 2011

Damasio, Antonio
"Descartes' Error"

London: Vintage, 2006

Damasio, Antonio
"Self Comes to Mind. Constructing the Conscious Brain"

London: Vintage, 2014

Damasio, Antonio
"The Feeling of What Happens. Body, Emotion and the Making of Consciousness"

London: Vintage, 2000

David D. Burns, M. D.
"Geros nuotaikos vadovas. Nauja emocijų terapija"

Vilnius: Žmogaus studijų centras, 2013

Du Plessis, Eric
"The Advertised Mind. Groundbreaking Insights into How Our Brains Respond to Advertising"

London, Philadelphia et al.: Kogan Page, 2005

Egan, John
"Marketing Communications"

London: Sage Publications, 2015

Eysenck, Michael W.; Kean, Mark T.
"Cognitive Psychology. A Student's Handbook"

Hove and New York: Psychology Press, 2015

Fill, Chris
"Marketing Communications: Brands, Experiences and Participation"

Harlow: Pearson Education Limited, 2013

Forbes, Daivid
"The Science of Why"

New York: St. Martin's Press LLC, 2015

Freedman, Lawrence
"Strategy. A History"

Oxford, New York et al.: Oxford University Press, 2013

Godin, Seth
"All Marketers Are Liars/Tell Stories"

New York: Penguin Group, 2009

Grant, John
"Ženklodara mirė. Tegyvuoja ženklodara"

Vilnius: Verslo žinios, 2006

Green, Laurence
"Advertising Works, Vol. 15"

London: Institute of Practitioners in Advertising, 2007

Голман, Иосиф
"Рекламное планирование. Рекламные технологии. Организация рекламной деятельности"

Москва: Гелла-Принт, 1996

Kahneman, Daniel
"Thinking, Fast and Slow"

New York: Penguin Group, 2011

Kahneman, Daniel; Tversky, Amos
"Choices, Values and Frames"

New York: Cambridge University Press, 2000

LeDoux, Joseph
"The Emotional Brain"

London: Phoenix, 1998

Lindstrom, Martin
"Buyology: Truth and Lies About Why We Buy"

New York: The Doubleday Publishing Group, 2008

Lindstrom, Martin
"Prekės ženklo jausmas"

Vilnius: Vaga, 2008

Lovett, John
"Social Media Metrics Secrets"

Indianapolis: Wiley Publishing, 2011

Lucas, Gavin
"Guerrilla Advertising 2. More Unconventional Brand Communications"

London: Laurence King Publishing, 2012

Lucas, Gavin; Dorrian, Michael
"Guerrilla Advertising. Unconventional Brand Communications"

London: Laurence King Publishing, 2006

Lupton, Ellen
"Thinking with Type"

New York: Princeton Architectural Press, 2010

Markauskas, Laimonas
"Reklamos teisinis reglamentavimas: teorija ir praktika"

Vilnius: Mokesčių srautas, 2008

McCloskey, Deirdre N.
"Bourgeois Dignity: Why Economics Can't Explain the Modern World"

Chicago and London: University Of Chicago Press, 2010

McCloskey, Deirdre N.
"The Bourgeois Virtues: Ethics for an Age of Commerce"

Chicago and London: University Of Chicago Press, 2006

Mertens Oishi, Sabine
"How to Conduct In-Person Interviews for Surveys"

Thousand Oaks: Sage Publications, 2003

Minett, Steve
"B2B Marketing"

Edinburg: Pearson Education Limited, 2002

Neumeier, Marty
"ZAG: The Number One Strategy of High-Performance Brands"

Berkeley: New Riders, 2011

Pelsmacker, Patrick De; Geuens, Maggie; Van Den Bergh, Joeri
"Marketing Communications: A European Perspective"

Harlow: Pearson Education Limited, 2013

Pricken, Mario
"Creative Advertising. Ideas & Techniques From the World's Best Campaigns"

London: Thames & Hudson, 2008

Qualman, Erik
"Socialnomics"

New Jersey: John Wiley & Sons, 2009

Ramanauskas, Tomas; Sabolius, Kristupas
"Žmogus, kuris žinojo viską"

Vilnius: Dega dangus, 2014

Rossiter, John R.; Danaher, Peter J.
"Advanced Media Planning"

New York: Springer, 1998

Roth, Alvine E.
"Who Gets What - and Why"

New York: An Eamon Dolan Book, 2015

Salant, Priscilla; Dillman, Don A.
"How to Conduct Your Own Survey"

New York: John Wiley & Sons, 1994

Savage, Leonard J.
"The Foundations of Statistics"

New York: Dover Publications, 1972

Schelling, Thomas C.
"Micromotives and Macrobehavior"

New York and London: W. W. Norton & Company, 2006

Sharp, Byron
"How Brands Grow: What Marketers Don't Know"

New York: Oxford University Press, 2010

Silvester, Simon
"You're Getting Old: Europe's Demographic Problem Is Your Marketing Problem"

London: Young & Rubicam, 2001

Sinnott - Armstrong, Walter
"Moral Psychology, Vol. 4, Free Will and Moral Responsibility"

Cambridge: A Bradford Book, 2014

Snow, Charlie
"Advertising Works, Vol. 20, Proving the Payback on Marketing Investment"

London: Institute of Practitioners in Advertising, 2011

Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Soren T.; Hogg, Margaret K.
"Consumer Behaviour. A European Perspective"

Harlow: Pearson Education Limited, 2013

Stern, Carl W. (ed.); Deimler Michael S. (ed.)
"The Boston Consulting Group on Strategy"

New Jersey: John Wiley & Sons, 2006

Straffin, Philip D.
"Game theory and strategy"

Washington: The mathematical association of America, 1993

Sullivan, Luke
"Hey, Whipple, Squeeze This. A Guide to Creating Great Ads"

New Jersey: John Wiley & Sons, 2003

Thaler, Richard H.; Sunstein, Cass R.
"Nudge: Improving Decisions About Health, Wealth and Happiness"

New Haven and London: Yale University Press, 2008

Tylee, John
"The Signs of our times"

Arizona: Clear Channel Outdoor, 2005

Walter Isaacson
"Steve Jobs"

New York: Simon & Schuster, 2011

Wiedemann, Julius
"Advertising Now. Print"

Cologne: Taschen, 2004

Williams, Tim
"Take A Stand For Your Brand. Building a Great Agency Brand From The Inside Out"

Chicago: The Copy Workshop, 2005

Information

How to borrow

To borrow books please contact Agnieška Grinevič via e-mail library@koginstitute.lt