Library

If willing to borrow some books, please write at info@koginstitutas.lt

Epica Book 25: Europe's Best Advertising
Richard Högqvist
Epica Book 25: Europe's Best Advertising
Who Gets What and Why
Alvin E. Roth
Who Gets What and Why
Advanced Presentations by Design
Andrew V. Abela
Advanced Presentations by Design
Self Comes to Mind: Constructing the Conscious Brain
Antonio Damasio
Self Comes to Mind: Constructing the Conscious Brain
Descartes' Error: Emotion, Reason and the Human Brain
Antonio Damasio
Descartes' Error: Emotion, Reason and the Human Brain
The Feeling Of What Happens: Body, Emotion and the Making of Consciousness
Antonio Damasio
The Feeling Of What Happens: Body, Emotion and the Making of Consciousness
Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It
B. Bonin Bough
Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It
Marketers Are From Mars, Consumers Are From New Jersey
Bob Hoffman
Marketers Are From Mars, Consumers Are From New Jersey
The Origin of the Logic of Symbolic Mathematics
Burt C. Hopkins
The Origin of the Logic of Symbolic Mathematics
How Brands Grow: What Marketers Don't Know
Byron Sharp
How Brands Grow: What Marketers Don't Know
The Boston Consulting Group on Strategy
Carl W. Stern, Michael S. Deimler
The Boston Consulting Group on Strategy
Marketing Communications: Brands, Experiences and Participation
Chris Fill
Marketing Communications: Brands, Experiences and Participation
The Science of Why
D. Forbes
The Science of Why
Thinking, Fast and Slow
Daniel Kahneman
Thinking, Fast and Slow
Choices, Values, and Frames
Daniel Kahneman, Amos Tversky
Choices, Values, and Frames
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Dave Gray, James Macanufo, Sunni Brown
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Advertising Outdoors: Watch This Space!
David Bernstein
Advertising Outdoors: Watch This Space!
Decision Making
David E. Bell, Howard Raiffa, Amos Tversky
Decision Making
Statistics: A Very Short Introduction
David J. Hand
Statistics: A Very Short Introduction
Ogilvy on Advertising
David Ogilvy
Ogilvy on Advertising
Bourgeois Dignity
Deirdre McCloskey
Bourgeois Dignity
The Bourgeois Virtues: Ethics foran age of commerce
Deirdre N. Mccloskey
The Bourgeois Virtues: Ethics foran age of commerce
McQuail's mass communication theory
Denis McQuail
McQuail's mass communication theory
Thinking with Type
Ellen Lupton
Thinking with Type
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Erik Qualman
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Guerrilla Advertising 2: More Unconventional Brand Communications
Gavin Lucas
Guerrilla Advertising 2: More Unconventional Brand Communications
Guerrilla Advertising: Unconventional Brand Communication
Gavin Lucas
Guerrilla Advertising: Unconventional Brand Communication
The Case for Creativity
James Hurman
The Case for Creativity
How Brands Grow: Part 2
Jenni Romaniuk, Byron Sharp
How Brands Grow: Part 2
Marketing Communications: A European Perspective
Joeri van den Bergh, Maggie Geuens, De Pelsmacker Patrick
Marketing Communications: A European Perspective
Tested Advertising Methods
John Caples
Tested Advertising Methods
Marketing Communications
John Egan
Marketing Communications
Social Media Metrics Secrets
John Lovett
Social Media Metrics Secrets
The Ultimate Secrets of Advertising
John Philip Jones
The Ultimate Secrets of Advertising
Advanced Media Planning
John R. Rossiter
Advanced Media Planning
The Signs of Our Times
John Tylee
The Signs of Our Times
The Emotional Brain: The Mysterious Underpinnings of Emotional Life
Joseph Ledoux
The Emotional Brain: The Mysterious Underpinnings of Emotional Life
New Models of Marketing Effectiveness: From Integration to Orchestration
Kate Cox, John Crowther, Denise Turner, Tracy Hubbard
New Models of Marketing Effectiveness: From Integration to Orchestration
The Foundations of Statistics
Leonard J. Savage
The Foundations of Statistics
The Long and the Short of It
Les Binet, Peter Field
The Long and the Short of It
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Creative Advertising
Mario Pricken
Creative Advertising
Understanding Media: The Extensions of Man : Critical Edition
Marshall McLuhan
Understanding Media: The Extensions of Man : Critical Edition
Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
Buyology: Truth and Lies About Why We Buy
Zag: The #1 Strategy of High-Performance Brands
Marty Neumeier
Zag: The #1 Strategy of High-Performance Brands
Cognitive Psychology: A Student's Handbook
Michael W. Eysenck, Mark T. Keane
Cognitive Psychology: A Student's Handbook
Neuromarketing Yearbook 2017
NMSBA
Neuromarketing Yearbook 2017
Neuromarketing Yearbook 2015
NMSBA
Neuromarketing Yearbook 2015
Game theory and strategy
Philip D. Straffin
Game theory and strategy
Epica Book 23: Europe's Best Advertising
Richard Högqvist
Epica Book 23: Europe's Best Advertising
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Robert Heath
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
The Hidden Power of Advertising
Robert Heath
The Hidden Power of Advertising
How to Conduct In-Person Interviews for Surveys
Sabine Mertens Oishi
How to Conduct In-Person Interviews for Surveys
All Marketers are Liars
Seth Godin
All Marketers are Liars
2 kilo of Kesselskramer
Shingo Miyoshi
2 kilo of Kesselskramer
When to Advertise
Simon Broadbent
When to Advertise
B2B Marketing
Steve Minett
B2B Marketing
Symbol
Steven Bateman, Angus Hyland
Symbol
Micromotives and Macrobehavior
Thomas C. Schelling
Micromotives and Macrobehavior
Take A Stand For Your Brand
Tim Williams
Take A Stand For Your Brand
Steve Jobs
Walter Isaacson
Steve Jobs
Advertising Today
Warren Berger
Advertising Today
Advertising Now. Online
Wiedemann Julius
Advertising Now. Online
Advertising Now. Print
Wiedemann Julius
Advertising Now. Print