The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter is the trade body and professional institute for agencies in the UK’s advertising, media and marketing communications industry. It covers all aspects of the agency business: creative, digital marketing, direct marketing, healthcare, media, out-of-home advertising, sales promotion and sponsorship sectors.

The role of the IPA is to promote the value of media, marketing and advertising agencies. It is a spokesman for the industry. It also runs a number of programmes to define, help and maintain the highest possible standards of professional practice. This includes award schemes such as the IPA Effectiveness Awards, best practice guidelines, and surveys including the quarterly IPA Bellwether Report (compiled by Markit Economics), and annual IPA Agency Census. Its members have access to over 80 training courses, a variety of online and offline qualifications programmes and a full range of advisory services. It also offers professional accreditation to anyone who undertakes a minimum number of its qualifications.

Today IPA is the worlds most influential professional body.

IPA Course areas

Today over 30,000 people hold an IPA qualification in more than 80 countries.

Our comprehensive training programme offers a wide range of courses and qualifications covering all four major practice areas:

How to take IPA courses

Courses and training programs organized by the IPA Institute can be found on the constantly updated IPA website at https://ipa.co.uk/courses-qualifications/. Some of the training takes place live, but the core courses take place remotely online.

How to book the course you are interested in:


Choose a course program (you can do this on the KOG website, or on the IPA website).


Submit a request to the KOG Institute by e-mail – ipa@koginstitutas.lt.


Sign an agreement.


Pay the course fee.


You will be provided with a login name and password, as well as all course information.