At the course, you will find out the central figure of today’s marketing communications and key to the success of marketing communication. The course programme will help change the attitude to marketing communication and consumer response to it. Having graduated from the course, you will have the knowledge and practical skills of managing and planning marketing communication that will help achieve the desired change in consumer behaviour.
The course is designed for marketing leaders and managers, strategic planners of marketing communication agencies, project directors and project leaders, heads of media advertising sales, PR specialists of the public sector.
The workshop is mainly focused on practical aspects of planning and implementing advertising campaigns in the mass media.
It is intended for marketing and marketing communication specialists whose work is related to planning and implementing advertising campaigns in mass media and digital media: heads of media planning agencies, marketing or communication managers and product leaders, PR specialists of the public sector.