IPA
courses
About IPA
WHAT IS IPA?
The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter is the trade body and professional institute for agencies in the UK’s advertising, media and marketing communications industry.
THE ROLE OF THE IPA
The role of the IPA is to promote the value of media, marketing and advertising agencies. It is a spokesman for the industry. It also runs a number of programmes to define, help and maintain the highest possible standards of professional practice.
How to join the courses organized by IPA?
Some of the training takes place live, but the core courses take place remotely online.
How to take IPA courses:
- Choose a course program (you can do this on the KOG website, or on the IPA website).
- Submit a request to the KOG Institute by e-mail – ipa@koginstitutas.lt.
-
Sign an
agreement. -
Pay
the course fee. - You will be provided with a login name and password, as well as all course information.
IPA Course areas
COURSE AREAS
Today over 30,000 people hold an IPA qualification in more than 80 countries.
Our comprehensive training programme offers a wide range of courses and qualifications covering all four major practice areas:
Brand Strategy & Effectiveness
People Leadership & Client Services
Creativity & Innovation
Business & Commercial
COURSES
IPA Advanced Certificate in Effectiveness
(IPA Eff Test)
DURATION
2-3 mėn.
DATE
2024 04 25
PRICE
750 €
ABOUT
The IPA Advanced Certificate in Effectiveness is an online course provided by the IPA in associacion with KOG Institute.
Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.
FOR WHO
Designed for anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side. In particular, mid-level planners with at least 2-3 years’ experience.
Junior practitioners with less experience are recommended to start with the IPA Effectiveness Essentials Certificate.
BENEFITS
• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
• Confidently and correctly analyse the impact and effect of any campaign.
• Gain the confidence to write a brilliant effectiveness paper
FORMAT & EXAM
35 hours of online learning split across fourteen modules (approx. 2 – 3 months) concluded by a formal 2-hour online exam (3-hours in non-English speaking countries).
In order to gain the official qualification, an online examination must be taken. Exam length – 2 hours (3 hours in non-English speaking countries).
IPA Foundation Certificate
DURATION
30 hours
DATE
2024 04 29
PRICE
520 €
ABOUT
The IPA Foundation Certificate is an online course provided by the IPA in associacion with KOG Institute. More than 17,000 people hold the award-winning IPA Foundation Certificate around the world. Whatever your role, it will give you vital knowledge and confidence as you set out on your career. This programme takes participants through the brand communications process in vast detail, from its position within marketing right through to the final executional process.
FOR WHO
Designed for anyone with less than a year’s experience in an advertising, marketing or communications role; from recent graduates to newcomers from other industries or young professionals.
BENEFITS
After completing the course program, you will be able to:
• Gain an essential overview of all areas of advertising
• Understand consumers, their motivations and how to influence purchasing decisions through the science of choice
• Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
• Earn the confidence to perform your role with confidence and expertise
FORMAT & EXAM
30 hours of online learning (approx. 2 months) split across seven modules which cover the entirety of the brand‘s communications process. The certificate is received by completing a formal 3-hour written online exam.
In order to gain the official qualification, an online examination must be taken. Exam length – 3 hours.
IPA Advanced Certificate in Communications Planning
DURATION
7 months
DATE
2024
PRICE
1850 €
ABOUT
The IPA Advanced Certificate in Communications Planning is an online course provided by the IPA in associacion with KOG institute. Knowing how to author and implement a great media strategy can not only make your client, their brand, and your agency famous, it can make you famous too. That’s why the IPA Advanced Certificate in Communications Planning gives you an in-depth, high-level and end-to-end understanding of communications strategy planning.
FOR WHO
Designed for anyone involved in developing and planning communication strategies for clients and brands. Its sweet spot is mid-level practitioners with at least four years’ experience.
BENEFITS
• Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
• Understand what you should be evaluating and why and gain access to an online evaluation framework.
• Learn the key stages of developing a successful communication strategy.
• Explore integration models and discuss how you can put then into practice.
• Find out how to maximise the effectiveness of your communication plan through best practice principles.
FORMAT & EXAM
Multiple assessments (5) are applied in order to gain the qualification
IPA Commercial Certificate
DURATION
8 hours
DATE
2024 12 31
PRICE
230 €
ABOUT
FOR WHO
Designed for primarily for Senior Account Manager and Account Director level (or equivalent), the qualification is also suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
BENEFITS
• Gain a full understanding of the roles, responsibilties and processes in the finance department.
• Get to grips with KPIs and fee payment structures.
• Learn by example the financial processes within different agency departments including media specific issues.
• Discover a new found confidence when negotiating or complying with the terms of a contract.
• Build better relationships with your clients by understanding the financial terminology they use.
FORMAT & EXAM
In order to gain the official qualification, a multiple-choice online exam must be taken. Exam length – 30 minutes.
NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.
IPA Digital Performance Certificate
DURATION
10 hours
DATE
2024 04 03
PRICE
425 €
ABOUT
The IPA Advanced certificate in effectiveness is an online course provided by the IPA in associacion with KOG institute. Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.
FOR WHO
Designed for not only is this qualification suitable for those in their first year within in a digital agency or specialist department, it would also benefit any individual looking to build their knowledge in digital performance marketing.
BENEFITS
• Gain an essential grounding in how to be a successful client manager and strategic thinker.
• Become better at briefing, planning and executing digital marketing campaigns.
• Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
• Learn how to buy traffic through display marketing and how to manage successful campaigns.
• Explore how SEO has evolved and how to make it work for you.
• Understand affiliate marketing, what’s involved and how to manage campaigns successfully.
• Learn about Paid Search and how to efficiently manage your keyword strategies.
FORMAT & EXAM
10 hours of online learning split across seven modules, culminating in a 105-minute online exam.
In order to gain the official qualification, an online examination must be taken. Exam length – 105 minutes.
IPA Effectiveness Essentials Certificate
DURATION
10 hours
DATE
2024 12 31
PRICE
275 €
ABOUT
The IPA Effectiveness Essentials is an online course provided by the IPA in associacion with KOG Institute. Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.
FOR WHO
Designed for → Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.
Mid to senior practitioners in effectiveness, planning and strategy with at least 3 years’ experience should embark on the Advanced Certificate in Effectiveness
BENEFITS
• Discover lessons from award-winning effectiveness papers.
• Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
• Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
• Make better, more informed, more strategic decisions in your role
FORMAT & EXAM
In order to gain the official qualification, a multiple-choice online examination must be taken. Exam length – 35 minutes.
NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.
IPA Ad Net Zero Essentials Certificate
DURATION
10 hours
DATE
2024 12 31
PRICE
120 €
ABOUT
FOR WHO
BENEFITS
Completing the Ad Net Zero Essentials Certificate will allow you to gain:
• An essential understanding of the climate crisis
• Appreciation of our industry’s role to take positive climate action
• Techniques to measure the carbon emissions related to the work we produce across the advertising process and how to go about reducing them
• Provocation about what we can do as advertising and marketing services professionals to promote a more sustainable way of life
• Guidance on how to avoid greenwashing in advertising
FORMAT & EXAM
IPA Media Research Essentials Certificate
DURATION
20 hours
DATE
2024 12 31
PRICE
490 €
ABOUT
FOR WHO
BENEFITS
Completing the Media Research Essentials Certificate will allow you to gain a range of skills, such as:
• how ratings and impressions are calculated and applied to media planning
• what is the right sample size when creating a media audience for it to be statistically valid
• how to interrogate media survey data using Boolean logic to uncover insights
• how to search for information online and useful desk research tricks
• how strategic planners use media research insights to create media campaigns
FORMAT & EXAM
IPA Diversity and Inclusion Essentials Certificate
DURATION
10 hours
DATE
2024 12 31
PRICE
120 €
ABOUT
FOR WHO
BENEFITS
Completing the Diversity and Inclusion Essentials Certificate will allow you to:
• Learn about nine diversity metrics in more depth; race and ethnicity, LGBTQIA+, Female careers and leadership, Masculinity, Disability, Neurodiversity, Age, Gender identity and expression and Social Mobility.
• Understand fully why each of these nine D&I metrics is important for business.
• Discover the key barriers facing different groups of people in the workplace.
• Gain an understanding of your own biases, so you can begin to make changes to your own behavior if and when appropriate.
• Receive clear actionable tips and guidelines to help facilitate change in your organization
• Access further resources to continue your personal journey, whether as a member of a group or as an ally.
FORMAT & EXAM
IPA courses exam dates
Advanced Certificate in Effectiveness
Foundation Certificate
Advanced Certificate in Communications Planning
Commercial Certificate
Digital Performance Certificate
Effectiveness Essentials Certificate
Ad Net Zero Essentials Certificate
Media Research Essentials Certificate
Diversity and Inclusion Essentials Certificate
Registration for IPA courses
Your chosen courses: