IPA Courses

IPA Course areas

Today over 30,000 people hold an IPA qualification in more than 80 countries.

Our comprehensive training programme offers a wide range of courses and qualifications covering all four major practice areas:

IPA Advanced Certificate in Effectiveness

(IPA Eff Test)

ONLINE LEARNING FOR 2021 HAS NOW LAUNCHED

ABOUT → The IPA Advanced Certificate in Effectiveness is an online course provided by the IPA in associacion with KOG Institute. Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.

FORMAT → 35 hours of online learning split across fourteen modules (approx. 2 – 3 months) concluded by a formal 2-hour online exam (3-hours in non-English speaking countries).

DESIGNED FOR → Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side. In particular, mid-level planners with at least 2-3 years’ experience.

Junior practitioners with less experience are recommended to start with the IPA Effectiveness Essentials Certificate.

MOREhttps://ipa.co.uk/courses-qualifications/advanced-certificate-in-effectiveness

BENEFITS → Completing the Advanced Certificate in Effectiveness will allow you to:

• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
• Confidently and correctly analyse the impact and effect of any campaign.
• Gain the confidence to write a brilliant effectiveness paper

EXAM → In order to gain the official qualification, an online examination must be taken. Exam length – 2 hours (3 hours in non-English speaking countries).

Closest upcoming exam – 29 April 2021 (Booking deadline 4 March 2020)

PRICE → 650 EUR (VAT excluded)

Advanced Cetificate in Effectiveness Qualification Policies

The IPA Advanced Certificate in Effectiveness is an online course provided by the IPA in associacion with KOG Institute. Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.

Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side. In particular, mid-level planners with at least 2-3 years’ experience.

Junior practitioners with less experience are recommended to start with the IPA Effectiveness Essentials Certificate.

Completing the Advanced Certificate in Effectiveness will allow you to:

• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
• Confidently and correctly analyse the impact and effect of any campaign.
• Gain the confidence to write a brilliant effectiveness paper

35 hours of online learning split across fourteen modules (approx. 2 – 3 months) concluded by a formal 2-hour online exam (3-hours in non-English speaking countries).

In order to gain the official qualification, an online examination must be taken. Exam length – 2 hours (3 hours in non-English speaking countries).

  • ABOUT

    The IPA Advanced Certificate in Effectiveness is an online course provided by the IPA in associacion with KOG Institute. Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.

    Designed for anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side. In particular, mid-level planners with at least 2-3 years’ experience.

    Junior practitioners with less experience are recommended to start with the IPA Effectiveness Essentials Certificate.

  • BENEFITS

    Completing the Advanced Certificate in Effectiveness will allow you to:

    • Learn how to prove the value of your contribution to your client’s business.
    • Improve your client relationships by speaking their language.
    • Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
    • Confidently and correctly analyse the impact and effect of any campaign.
    • Gain the confidence to write a brilliant effectiveness paper

  • FORMAT & EXAM

    35 hours of online learning split across fourteen modules (approx. 2 - 3 months) concluded by a formal 2-hour online exam (3-hours in non-English speaking countries).

    In order to gain the official qualification, an online examination must be taken. Exam length – 2 hours (3 hours in non-English speaking countries).

    Closest upcoming exam - 28 October 2021 (Booking deadline 3 September 2021)

IPA Foundation Certificate

ONLINE LEARNING LAUNCHES JANUARY 2021

ABOUT → The IPA Foundation Certificate is an online course provided by the IPA in associacion with KOG Institute. More than 17,000 people hold the award-winning IPA Foundation Certificate around the world. Whatever your role, it will give you vital knowledge and confidence as you set out on your career. This programme takes participants through the brand communications process in vast detail, from its position within marketing right through to the final executional process.

FORMAT → 30 hours of online learning (approx. 2 months) split across seven modules which cover the entirety of the brand‘s communications process. The certificate is received by completing a formal 3-hour written online exam.

DESIGNED FOR → For anyone with less than a year’s experience in an advertising, marketing or communications role; from recent graduates to newcomers from other industries or young professionals.

MORE → https://ipa.co.uk/courses-qualifications/foundation-certificate-uk/

BENEFITS → This version of the certificate has been specially designed for candidates from outside of the UK. This ‘global’ version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from.

• Gain an essential overview of all areas of advertising
• Understand consumers, their motivations and how to influence purchasing decisions through the science of choice
• Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
• Earn the confidence to perform your role with confidence and expertise

EXAM → In order to gain the official qualification, an online examination must be taken. Exam length – 3 hours.

Closest upcoming exam – 26 April 2021 (Booking deadline 27 February 2020)

PRICE → 470 EUR (VAT excluded)

Foundation Certificate Qualification Policies

  • ABOUT

    The IPA Foundation Certificate is an online course provided by the IPA in associacion with KOG Institute. More than 17,000 people hold the award-winning IPA Foundation Certificate around the world. Whatever your role, it will give you vital knowledge and confidence as you set out on your career. This programme takes participants through the brand communications process in vast detail, from its position within marketing right through to the final executional process.

    Designed for anyone with less than a year’s experience in an advertising, marketing or communications role; from recent graduates to newcomers from other industries or young professionals.

  • BENEFITS

    This version of the certificate has been specially designed for candidates from outside of the UK. This 'global' version is edited by and contributed to by practitioners working across different markets and contains examples and case studies from across the globe, ensuring that the learning is relevant to you, wherever you are from.

    • Gain an essential overview of all areas of advertising
    • Understand consumers, their motivations and how to influence purchasing decisions through the science of choice
    • Learn how to write strategies that sell, the roles of different media, how to use data and how to measure the success of your work.
    • Earn the confidence to perform your role with confidence and expertise

  • FORMAT & EXAM

    30 hours of online learning (approx. 2 months) split across seven modules which cover the entirety of the brand‘s communications process. The certificate is received by completing a formal 3-hour written online exam.

    In order to gain the official qualification, an online examination must be taken. Exam length – 3 hours.

    Closest upcoming exam - 27 September 2021 (Booking deadline 30 July 2021)

  • PRICE

    470 EUR (VAT excluded)

    Foundation Certificate Qualification Policies

IPA Advanced Certificate in Communications Planning

ABOUT → The IPA Advanced Certificate in Communications Planning is an online course provided by the IPA in associacion with KOG institute. Knowing how to author and implement a great media strategy can not only make your client, their brand, and your agency famous, it can make you famous too. That’s why the IPA Advanced Certificate in Communications Planning gives you an in-depth, high-level and end-to-end understanding of communications strategy planning.

FORMAT → 45 hours of online learning split across five modules, taking place over seven months.

DESIGNED FOR → Anyone involved in developing and planning communication strategies for clients and brands. Its sweet spot is mid-level practitioners with at least four years’ experience.

MOREhttps://ipa.co.uk/courses-qualifications/advanced-certificate-in-communications-planning

BENEFITS → Completing the Advanced Certificate in Communications Planning will allow you to:

• Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
• Understand what you should be evaluating and why and gain access to an online evaluation framework.
• Learn the key stages of developing a successful communication strategy.
• Explore integration models and discuss how you can put then into practice.
• Find out how to maximise the effectiveness of your communication plan through best practice principles.

EXAM → Multiple assessments (5) are applied in order to gain the qualification.

Booking deadline 8 February 2021

PRICE → 1850 EUR (VAT excluded)

Advanced Certificate in Communications Planning Qualification Policies

  • ABOUT

    The IPA Advanced Certificate in Communications Planning is an online course provided by the IPA in associacion with KOG institute. Knowing how to author and implement a great media strategy can not only make your client, their brand, and your agency famous, it can make you famous too. That’s why the IPA Advanced Certificate in Communications Planning gives you an in-depth, high-level and end-to-end understanding of communications strategy planning.

    Designed for anyone involved in developing and planning communication strategies for clients and brands. Its sweet spot is mid-level practitioners with at least four years’ experience.

  • BENEFITS

    Completing the Advanced Certificate in Communications Planning will allow you to:

    • Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
    • Understand what you should be evaluating and why and gain access to an online evaluation framework.
    • Learn the key stages of developing a successful communication strategy.
    • Explore integration models and discuss how you can put then into practice.
    • Find out how to maximise the effectiveness of your communication plan through best practice principles.

  • FORMAT & EXAM

    45 hours of online learning split across five modules, taking place over seven months.

    Multiple assessments (5) are applied in order to gain the qualification.

IPA Commercial Certificate

ABOUT → The IPA Commercial Certificate is an online course provided by the IPA in associacion with KOG institute. It equips future leaders with the tools to understand their agency finance. This qualification will also help you gain the skills you need to move up the career ladder with confidence, able to make key financial decisions within all departments of the agency.

FORMAT → 8 hours of online learning split across seven modules culiminating in a 30-minute online exam.

DESIGNED FOR → Primarily for Senior Account Manager and Account Director level (or equivalent), the qualification is also suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.

MORE → https://ipa.co.uk/courses-qualifications/commercial-certificate/

BENEFITS → Completing the Commercial Certificate will allow you to:

• Gain a full understanding of the roles, responsibilties and processes in the finance department.
• Get to grips with KPIs and fee payment structures.
• Learn by example the financial processes within different agency departments including media specific issues.
• Discover a new found confidence when negotiating or complying with the terms of a contract.
• Build better relationships with your clients by understanding the financial terminology they use.

EXAM → In order to gain the official qualification, a multiple-choice online exam must be taken. Exam length – 30 minutes.

NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.

PRICE → 230 EUR (VAT excluded)

Commercial Certificate Qualification Policies

  • ABOUT

    The IPA Commercial Certificate is an online course provided by the IPA in associacion with KOG institute. It equips future leaders with the tools to understand their agency finance. This qualification will also help you gain the skills you need to move up the career ladder with confidence, able to make key financial decisions within all departments of the agency.

    Designed for primarily for Senior Account Manager and Account Director level (or equivalent), the qualification is also suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.

  • BENEFITS

    Completing the Commercial Certificate will allow you to:

    • Gain a full understanding of the roles, responsibilties and processes in the finance department.
    • Get to grips with KPIs and fee payment structures.
    • Learn by example the financial processes within different agency departments including media specific issues.
    • Discover a new found confidence when negotiating or complying with the terms of a contract.
    • Build better relationships with your clients by understanding the financial terminology they use.

  • FORMAT & EXAM

    8 hours of online learning split across seven modules culiminating in a 30-minute online exam.

    In order to gain the official qualification, a multiple-choice online exam must be taken. Exam length – 30 minutes.

    NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.

  • PRICE

    230 EUR (VAT excluded)

    Commercial Certificate Qualification Policies

IPA Digital Performance Certificate

ONLINE LEARNING FOR 2021 HAS LAUNCHED

ABOUT → The IPA Advanced certificate in effectiveness is an online course provided by the IPA in associacion with KOG institute. Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.

FORMAT → 10 hours of online learning split across seven modules, culminating in a 105-minute online exam.

DESIGNED FOR → Not only is this qualification suitable for those in their first year within in a digital agency or specialist department, it would also benefit any individual looking to build their knowledge in digital performance marketing.

MOREhttps://ipa.co.uk/courses-qualifications/digital-performance-certificate/

BENEFITS → Taking the Digital Performance course will allow you to:

• Gain an essential grounding in how to be a successful client manager and strategic thinker.
• Become better at briefing, planning and executing digital marketing campaigns.
• Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
• Learn how to buy traffic through display marketing and how to manage successful campaigns.
• Explore how SEO has evolved and how to make it work for you.
• Understand affiliate marketing, what’s involved and how to manage campaigns successfully.
• Learn about Paid Search and how to efficiently manage your keyword strategies.

EXAM → In order to gain the official qualification, an online examination must be taken. Exam length – 105 minutes.

Closest upcoming exam – 7 April 2021 (Booking deadline 19 February 2020)

PRICE → 375 EUR (VAT excluded)

Digital Performance Certificate Qualification Policies

  • ABOUT

    The IPA Advanced certificate in effectiveness is an online course provided by the IPA in associacion with KOG institute. Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.

    Designed for not only is this qualification suitable for those in their first year within in a digital agency or specialist department, it would also benefit any individual looking to build their knowledge in digital performance marketing.

  • BENEFITS

    Taking the Digital Performance course will allow you to:

    • Gain an essential grounding in how to be a successful client manager and strategic thinker.
    • Become better at briefing, planning and executing digital marketing campaigns.
    • Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings.
    • Learn how to buy traffic through display marketing and how to manage successful campaigns.
    • Explore how SEO has evolved and how to make it work for you.
    • Understand affiliate marketing, what’s involved and how to manage campaigns successfully.
    • Learn about Paid Search and how to efficiently manage your keyword strategies.

  • FORMAT & EXAM

    10 hours of online learning split across seven modules, culminating in a 105-minute online exam.

    In order to gain the official qualification, an online examination must be taken. Exam length – 105 minutes.

    Closest upcoming exam - 29 September 2021 (Booking deadline 13 August 2021)

IPA Effectiveness Essentials Certificate

ABOUT → The IPA Effectiveness Essentials is an online course provided by the IPA in associacion with KOG Institute. Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

FORMAT → 10 hours of online learning split across ten modules, concluded by a 35-minute multiple-choice online exam.

DESIGNED FOR → Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.

Mid to senior practitioners in effectiveness, planning and strategy with at least 3 years’ experience should embark on the Advanced Certificate in Effectiveness

MORE → https://ipa.co.uk/courses-qualifications/effectiveness-essentials-certificate

BENEFITS → Taking the Effectiveness Essentials will allow you to:

• Discover lessons from award-winning effectiveness papers.
• Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
• Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
• Make better, more informed, more strategic decisions in your role

EXAM → In order to gain the official qualification, a multiple-choice online examination must be taken. Exam length – 35 minutes.

NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.

PRICE → 230 EUR (VAT excluded)

Effectiveness Essentials Certificate Qualification Policies

  • ABOUT

    The IPA Effectiveness Essentials is an online course provided by the IPA in associacion with KOG Institute. Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

    Designed for → Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.

    Mid to senior practitioners in effectiveness, planning and strategy with at least 3 years' experience should embark on the Advanced Certificate in Effectiveness

  • BENEFITS

    Taking the Effectiveness Essentials will allow you to:

    • Discover lessons from award-winning effectiveness papers.
    • Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
    • Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
    • Make better, more informed, more strategic decisions in your role

  • FORMAT & EXAM

    10 hours of online learning split across ten modules, concluded by a 35-minute multiple-choice online exam.

    In order to gain the official qualification, a multiple-choice online examination must be taken. Exam length – 35 minutes.

    NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.

How to take IPA courses

Courses and training programs organized by the IPA Institute can be found on the constantly updated IPA website at https://ipa.co.uk/courses-qualifications/. Some of the training takes place live, but the core courses take place remotely online.

How to book the course you are interested in:

1.

Choose a course program (you can do this on the KOG website, or on the IPA website).

2.

Submit a request to the KOG Institute by e-mail – ipa@koginstitutas.lt.

3.

Sign an agreement.

4.

Pay the course fee.

5.

You will be provided with a login name and password, as well as all course information.

IPA courses start dates

Advanced Certificate in Effectiveness

Duration 35 hours, online exam 28 October 2021

Foundation Certificate

Duration 30 hours, online exam 27 September 2021

Advanced Certificate in Communications Planning

Duration 45 hours, learning for 2021 has already launched

Commercial Certificate

Duration 8 hours, multiple-choice online exam

Digital Performance Certificate

Duration 10 hours, online exam 29 September 2021

Effectiveness Essentials

Duration 10 hours, multiple-choice online exam

 

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