IPA Courses

IPA Course areas

Today over 30,000 people hold an IPA qualification in more than 80 countries.

Our comprehensive training programme offers a wide range of courses and qualifications covering all four major practice areas:

How to take IPA courses

Courses and training programs organized by the IPA Institute can be found on the constantly updated IPA website at https://ipa.co.uk/courses-qualifications/. Some of the training takes place live, but the core courses take place remotely online.

How to book the course you are interested in:


Choose a course program (you can do this on the KOG website, or on the IPA website).


Submit a request to the KOG Institute by e-mail – ipa@koginstitutas.lt.


Sign an agreement.


Pay the course fee.


You will be provided with a login name and password, as well as all course information.

Dates of IPA courses

Advanced Certificate in Effectiveness

Duration 35 hours, multiple-choice online exam

Foundation Certificate 

Duration 30 hours, multiple-choice online exam

Advanced Certificate in Communications Planning

Duration 45 hours, learning launches February 2021

Commercial certificate

Duration 8 hours, multiple-choice online exam

Digital Performance Certificate 

Duration 10 hours, online exam 2 December 2020

Effectiveness Essentials

Duration 10 hours, multiple-choice online exam

IPA Advanced Certificate in Effectiveness

Providing the skills and tools necessary to design a measurement programme and develop a forensic and rigorous approach to campaign evaluation.

More: https://ipa.co.uk/courses-qualifications/advanced-certificate-in-effectiveness/


35 hours


650 eur (VAT excluded)

IPA Foundation Certificate

Aimed at all newcomers to the industry that provides delegates with an essential overview of all areas of advertising. In 2017, more than 1,500 people passed the Foundation Certificate worldwide, with more than 1,100 sitting the exam in the UK alone.

More: https://ipa.co.uk/courses-qualifications/foundation-certificate-global/


30 hours


470 eur (VAT excluded)

IPA Commercial Certificate

A programme created to give future industry leaders an education in agency finance, and to build the understanding that you need to create great work that delivers a great profit.

More: https://ipa.co.uk/courses-qualifications/commercial-certificate/


8 hours


230 eur (VAT excluded)

IPA Advanced Certificate in Communications Planning

Providing a bridge to experienced practitioner through offering participants a breadth of depth and understanding about the best practice approach to developing communication strategy and plans. 

More: https://ipa.co.uk/courses-qualifications/advanced-certificate/


45 hours


1850 eur (VAT excluded)

IPA Digital Performance Certificate

Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns. 

More: https://ipa.co.uk/courses-qualifications/digital-performance-certificate/


10 hours


375 eur (VAT excluded)

Effectiveness Essentials

Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.

More: https://ipa.co.uk/courses-qualifications/effectiveness-essentials-certificate/


10 hours


230 eur (VAT excluded)

Book your courses