Šiuo metu daugiau nei 30 000 žmonių iš daugiau nei 80 šalių yra įgiję IPA kvalifikaciją.
Išsami IPA mokymo programa siūlo platų kursų ir kvalifikacijų spektrą, apimantį keturias pagrindines praktikos sritis:
The IPA Advanced Certificate in Effectiveness is an online course provided by the IPA in associacion with KOG Institute. Learn about objective setting, discover how to design a multi-platform campaign measurement programme, gain knowledge of theories of advertising effectiveness and earn the confidence to write an effectiveness paper to showcase your success.
Anyone involved in the evaluation and development of effective creative work, whatever the discipline, on either agency or client-side. In particular, mid-level planners with at least 2-3 years’ experience.
Junior practitioners with less experience are recommended to start with the IPA Effectiveness Essentials Certificate.
Completing the Advanced Certificate in Effectiveness will allow you to:
• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement programme to evaluate multi-platform activity.
• Confidently and correctly analyse the impact and effect of any campaign.
• Gain the confidence to write a brilliant effectiveness paper
35 hours of online learning split across fourteen modules (approx. 2 – 3 months) concluded by a formal 2-hour online exam (3-hours in non-English speaking countries).
In order to gain the official qualification, an online examination must be taken. Exam length – 2 hours (3 hours in non-English speaking countries).
650 EUR (VAT excluded)
MORE → https://ipa.co.uk/courses-qualifications/advanced-certificate-in-communications-planningBENEFITS → Completing the Advanced Certificate in Communications Planning will allow you to: • Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards. • Understand what you should be evaluating and why and gain access to an online evaluation framework. • Learn the key stages of developing a successful communication strategy. • Explore integration models and discuss how you can put then into practice. • Find out how to maximise the effectiveness of your communication plan through best practice principles. EXAM → Multiple assessments (5) are applied in order to gain the qualification. Booking deadline 8 February 2021 PRICE → 1850 EUR (VAT excluded) Advanced Certificate in Communications Planning Qualification Policies
ABOUT → The IPA Effectiveness Essentials is an online course provided by the IPA in associacion with KOG Institute. Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions in your role and empower yourself to work more collaboratively, efficiently and effectively with the Effectiveness Essentials Certificate.
FORMAT → 10 hours of online learning split across ten modules, concluded by a 35-minute multiple-choice online exam.
DESIGNED FOR → Primarily aimed at entry-level advertising practitioners in agency and client businesses. But anyone at any level from any department would benefit from the overview of the key thinking, knowledge and practices of effectiveness that Effectiveness Essentials offers.
Mid to senior practitioners in effectiveness, planning and strategy with at least 3 years’ experience should embark on the Advanced Certificate in Effectiveness
MORE → https://ipa.co.uk/courses-qualifications/effectiveness-essentials-certificate
BENEFITS → Taking the Effectiveness Essentials will allow you to:
• Discover lessons from award-winning effectiveness papers.
• Understand the principles of effectiveness, why it matters and how you can make the case for commercial creativity.
• Learn effectiveness best practice and why a culture of effectiveness should be embedded in your workplace.
• Make better, more informed, more strategic decisions in your role
EXAM → In order to gain the official qualification, a multiple-choice online examination must be taken. Exam length – 35 minutes.
NOTE: This course is always open and has no booking deadline, but non-members must complete this qualification by 31 December of their intake year.
PRICE → 230 EUR (VAT excluded)
IPA instituto organizuojamus kursus ir mokymo programas galima rasti nuolat atnaujinamoje IPA svetainėje, adresu https://ipa.co.uk/courses-qualifications/.
Dalis mokymų yra organizuojami tiesiogiai, tačiau visi pagrindiniai kursai vyksta nuotoliniu būdu.
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