Institute

Our properties

The KOG Institute grants you access to the world-class training, certification and research.
Applied scientific knowledge
Through application of scientific knowledge and methods we help companies and organizations solve practical marketing and communication issues. We achieve that through cooperation with different researchers and the available internal resources that enable us to identify and grasp the specific needs of companies and organizations.
Focus on consumer behaviour
A consumer is a central figure of today’s marketing and communication, and the multifaceted and comprehensive approach to understanding their behaviour, e.g. processing information or deciding on purchase, is a necessary condition for a successful marketing and communication strategy.
Innovation of applied research
Consumer behaviour is a particularly complex phenomenon the exploration of which demands adequate methods. For this purpose, we aim to create and introduce communication and market research innovation. We actively experiment with a variety of research methods, e.g. time of response, neuromarketing, when studying the experience and attitudes of consumers, and efficiency of advertising. We offer the tested and functioning methods to the marketing and communication community to apply in practice.
Interdisciplinary approach
To solve relevant marketing and communication problems or create training programmes, we apply the globally important achievements in marketing, cognitive and social psychology, neuroscience, behavioural economics, sociology, semiotics, communication and media studies.
Partners
Media Planning Agency
Neuromarketing Science and Business Association
Founders
Marius Kalanta
Marius Kalanta
Marius Kalanta
Doctor in Social Science (Sociology)
“I especially believe in the activities of the Institute that are focused on scientific and business cooperation and the potential of mutual benefit it carries. For the business it means proof-based insights and practices and for the science it offers opportunities to apply scientific knowledge and methods.”

Marius has a 14-year experience in project management and strategic planning in marketing communications. He is the author and implementer of study and research programmes of the KOG Institute.
Marius Kalanta
Doctor in Social Science (Sociology)
Vasaris Oržekauskas
Vasaris Oržekauskas
Vasaris Oržekauskas
Holds MA in Classical Philology
“Our decision to invest in the KOG Institute and support its activities is based on the presumption that in the long run marketing communications will be facing increasing efficiency goals. Effectiveness in this case means that communication works and funds are used purposefully. To help understand rather than predict whether it works and how it works is the aim and mission of the Institute that I believe in.”

Vasaris has an experience of over 10 years of managing media and communication strategies. He has been head of Inspired UM since its establishment in 2007 to the leading agency in Lithuania today. At the Institute, he is responsible for the strategic ideas and financial resources of the project.
Vasaris Oržekauskas
Holds MA in Classical Philology
Domantas Gailius
Domantas Gailius
Domantas Gailius
Holds BA in Social Science (Sociology)
“It often seems that marketing specialists and consumers are from two different worlds that see the same object in different light. The Institute makes effort to bring these two worlds close together. It is a very difficult path to question the dominating practices but I believe that it is worth taking it.”

Visionary and lecturer, Head of Business Development at Inspired UM. Practitioner of strategic planning in the field of marketing communications since 2000. At the KOG Institute, his responsibilities cover marketing and development.
Domantas Gailius
Holds BA in Social Science (Sociology)
Head of the Institute
Eleonora Šeimienė
Eleonora Šeimienė
Eleonora Šeimienė
Doctor in Social Science (Marketing)
"Often practitioners know it quite well what methods work in reality and apply them for years, whereas researchers accumulate latest scientific research and knowledge, yet neither practitioners nor researchers share their experience. The aim of the Institute is to join practices that have proved to be useful, latest scientific achievements and innovative research to help leaders and specialists to make reasonable marketing and marketing communication solutions."

She has the experience of 11 years in market research, consulting and providing insights to boost trademark and improve experience of consumers. The doctor of social science in the field of marketing, expert in consumer behaviour. Since 2012, lecturer of quality research at ISM Executive School and Faculty of Economics of Vilnius University. Speaker at Lithuanian marketing conferences and international research conferences, also teaches training courses and workshops.
Eleonora Šeimienė
Doctor in Social Science (Marketing)