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The most popular:

Ad Effectiveness Study (post-campaign)
Ad Effectiveness Study (post-campaign)
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About research
Measure your ad’s performance – recall, brand identification, likability – and compare your results with other campaigns in the market.
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Distinctive Brand Assets Study
Distinctive Brand Assets Study
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About research
Identify which of your brand assets are strongest and most valuable for future communications to enhance brand recognition.
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Brand Image and Category Study
Brand Image and Category Study
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About research
Understand your brand’s and competitors’ position in the market, identify your strongest image attributes, and uncover areas for improvement.
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Submit a request
Brand / KPI Tracker
Brand / KPI Tracker
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About research
Track your brand health over time, assess performance on key KPIs, and benchmark against competitors to steer brand development.
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Submit a request

All:

Ad Effectiveness Study (post-campaign)
Ad Effectiveness Study (post-campaign)
Read more
About research
Measure your ad’s performance – recall, brand identification, likability – and compare your results with other campaigns in the market.
Read more
Submit a request
Distinctive Brand Assets Study
Distinctive Brand Assets Study
Read more
About research
Identify which of your brand assets are strongest and most valuable for future communications to enhance brand recognition.
Read more
Submit a request
Brand Image and Category Study
Brand Image and Category Study
Read more
About research
Understand your brand’s and competitors’ position in the market, identify your strongest image attributes, and uncover areas for improvement.
Read more
Submit a request
Brand / KPI Tracker
Brand / KPI Tracker
Read more
About research
Track your brand health over time, assess performance on key KPIs, and benchmark against competitors to steer brand development.
Read more
Submit a request
Segmentation
Segmentation
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About research
Identify key consumer segments and determine which are most valuable for focusing your marketing and communication efforts.
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Submit a request
Neuromarketing
Neuromarketing
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About research
Use neuromarketing methods – eye tracking and facial expression analysis – to uncover genuine consumer reactions and test communication effectiveness.
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Market Entry Study
Market Entry Study
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About research
Assess category dynamics and consumer needs to understand how your product would be received or perform before entering the market.
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Submit a request
Ad Testing (pre-test)
Ad Testing (pre-test)
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About research
Pre-test audience reactions and brand recognition to optimize your ad campaign.
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Package Testing
Package Testing
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About research
Pre-test new packaging designs against current ones to assess consumer perceptions and purchase intent.
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Conjoint Analysis
Conjoint Analysis
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About research
Discover which product or service characteristics drive customer purchase decisions and what amount they’re willing to pay for them.
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Customer Satisfaction and NPS
Customer Satisfaction and NPS
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About research
Evaluate customer satisfaction levels and identify strengths and areas for improvement in your service delivery.
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Reputation Study
Reputation Study
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About research
Measure your company’s reputation level among key stakeholder groups, identify the factors shaping it, and potential risk areas.
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Employer Branding Study
Employer Branding Study
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About research
Assess your organization’s attractiveness as an employer and discover how to strengthen its image to attract and retain talent.
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Employee Satisfaction Study
Employee Satisfaction Study
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About research
Measure employee satisfaction levels, identify their needs and expectations, and determine what to improve to increase engagement.
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Customer Journey Study
Customer Journey Study
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About research
Understand the customer journey from first contact to post-purchase experience – uncover pain points and areas to improve marketing and communication.
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Research for Communication
Research for Communication
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About research
Conduct research on topics relevant to your brand or company – use insights to support your communication, boost visibility, and strengthen image.
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Public Opinion Research
Public Opinion Research
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About research
Explore public attitudes on a variety of social issues and gain insights into people’s habits and behaviors in different situations.
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Event Surveys
Event Surveys
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About research
Gather real-time insights into participant emotions, impressions, and brand perception during your event.
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Ad Effectiveness Study (post-campaign)

Discover whether your ad was noticed, remembered, and associated with your brand. The study measures ad recall and brand identification, revealing how effectively your message reached the audience. Results are benchmarked against KOG Institute’s database of over 650 campaigns. By pinpointing your campaign’s position on the advertising map, you’ll uncover clear directions for improving visibility and strengthening brand recognition in future campaigns.
Timeline
2-3 weeks
Timeline
2-3 weeks
Similar:
Ad Testing (pre-test)
Neuromarketing
Distinctive Brand Assets Study

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Distinctive Brand Assets Study

Distinctive brand assets – such as colors, logos, fonts, characters, and other elements – allow consumers to recognize a brand without its name. This study identifies which of your assets are most unique and recognizable. Results help you see which elements perform best, which should be strengthened and used more often, and which may need to be revised or dropped if they overlap with competitors.
Timeline
5-7 weeks
Timeline
5-7 weeks
Similar:
Brand Image and Category Study
Ad Effectiveness Study (post-campaign)
Brand / KPI Tracker

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Brand Image and Category Study

The study evaluates your brand’s and competitors’ positions using the brand funnel model – covering awareness, trial, usage, and consideration. Also, we identify which image attributes consumers associate with your brand, what makes it unique, and which aspects need development. Results provide a clear category benchmark and a strategic foundation for growth – highlighting the actions needed to strengthen your brand’s market position.
Timeline
4-5 weeks
Timeline
4-5 weeks
Similar:
Distinctive Brand Assets Study
Customer Journey Study
Brand / KPI Tracker

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Brand / KPI Tracker

Our brand tracker typically covers product category (purchase frequency and buyer profile), brand funnel stages (awareness, trial, usage, consideration), and key image attributes compared with competitors. The study is tailored to your specific KPIs, helping you evaluate brand performance within the competitive landscape and monitor changes over time.
Timeline
3-4 weeks
Timeline
3-4 weeks
Similar:
Brand Image and Category Study
Market Entry Study
Distinctive Brand Assets Study

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Segmentation

We conduct demographic, psychographic, and behavioral segmentations to identify your customer groups based on behavior, preferences, purchases, and attitudes. Defining these segments enables you to tailor products and services to different needs, create personalized offerings, target marketing actions more precisely, and increase the effectiveness of advertising and communication.
Timeline
6-7 weeks
Timeline
6-7 weeks
Similar:
Market Entry Study
Conjoint Analysis
Customer Journey Study

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Neuromarketing

Neuromarketing involves consumer research methods that measure reaction time, track eye movements, and analyze facial expressions to reveal how people truly respond before rationalizing their opinions. This approach helps you test your advertising, package design, or optimize in-store layouts based on real, subconscious reactions.
Timeline
4-5 weeks
Timeline
4-5 weeks
Similar:
Ad Effectiveness Study (post-campaign)

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Market Entry Study

The study evaluates the situation in a specific market and category, analyzing buyer behavior, needs, expectations, and gaps in existing products or services. These insights help determine the potential of your new product or service – what advantages and drawbacks consumers perceive, and what opportunities exist for successful market entry.
Timeline
3-4 weeks
Timeline
3-4 weeks
Similar:
Brand Image and Category Study
Conjoint Analysis

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Ad Testing (pre-test)

With our research, you can test your ad campaigns, communication concepts, or new brand elements to see how people respond, what emotions are triggered, and what they like most. We also assess brand recognition. The results reveal what can be improved to maximize impact before launching advertising or communication publicly.
Timeline
2-3 weeks
Timeline
2-3 weeks
Similar:
Ad Effectiveness Study (post-campaign)
Neuromarketing

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Package Testing

This research tests new product packaging design variations by comparing them with current designs. Consumers evaluate different attributes and indicate which packaging would most influence their purchase choice. The results reveal which design is the most appealing and help decide whether it’s worth investing in changes and introducing the new packaging.
Timeline
3-4 weeks
Timeline
3-4 weeks
Similar:
Market Entry Study
Ad Testing (pre-test)
Ad Effectiveness Study (post-campaign)

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Conjoint Analysis

Conjoint analysis reveals customers’ true priorities and their willingness to pay for specific product features. It shows which characteristics matter most and how much customers value them. These insights support better pricing, product development, and market strategies, helping reduce the risk of failed investments.
Timeline
4-5 weeks
Timeline
4-5 weeks
Similar:
Market Entry Study
Segmentation
Brand / KPI Tracker

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Customer Satisfaction and NPS

Customer satisfaction studies help companies understand client needs, set improvement priorities, and enhance service delivery. We design and run surveys after customer interactions or periodically (quarterly, semi-annually, or annually), enabling you to consistently track customer experience and respond to changes in time.
Timeline
3-4 weeks
Timeline
3-4 weeks
Similar:
Reputation Study
Brand Image and Category Study
Employee Satisfaction Study

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Reputation Study

Reputation is one of the key pillars of long-term success – only strong companies can withstand crises and maintain public trust. This study evaluates how different audiences – employees, partners, media, the public, and others – perceive your organization. We identify the main drivers of reputation, its strengths and weaknesses, helping you both strengthen your standing and prepare for potential crises.
Timeline
6-7 weeks
Timeline
6-7 weeks
Similar:
Brand Image and Category Study
Customer Satisfaction and NPS
Public Opinion Research

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Employer Branding Study

The employer branding study evaluates how attractive your company is as a workplace. It reveals what defines respondents’ ideal employer and how closely your organization matches this vision. The insights help strengthen your position in the job market, build a trusted employer image, attract talent, and motivate and retain existing employees.
Timeline
6-7 weeks
Timeline
6-7 weeks
Similar:
Employee Satisfaction Study
Reputation Study
Customer Satisfaction and NPS

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Employee Satisfaction Study

High employee satisfaction is one of the key drivers of organizational success. Today, expectations around working conditions, pay, and career opportunities are constantly evolving. This study helps identify your employees’ needs and satisfaction levels, providing insights for improving internal processes, increasing retention, and reducing turnover.
Timeline
4-5 weeks
Timeline
4-5 weeks
Similar:
Employer Branding Study
Reputation Study
Customer Satisfaction and NPS

*By submitting this form, you confirm that you have read and agree with our privacy policy

 
 

Customer Journey Study

This study maps all key stages of the customer journey and identifies pain points – weak spots that may block purchase or loyalty. The insights help you apply marketing tools more effectively, from mass media to digital marketing, ensuring a smoother and more impactful customer experience.
Timeline
4-5 weeks
Timeline
4-5 weeks
Similar:
Brand Image and Category Study
Segmentation
Market Entry Study

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Research for Communication

These studies focus on themes relevant to the public or your brand. For example, if your organization aims to build associations with responsible consumption, you can base your communication on data about public attitudes toward this topic, track changes over time, and communicate them strategically.
Timeline
2-3 weeks
Timeline
2-3 weeks
Similar:
Public Opinion Research

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Public Opinion Research

We conduct representative studies to understand public attitudes, habits, and behaviors on a wide range of social issues. The results provide valuable insights that help craft more precise communication messages, measure the “temperature” of society, and better understand people’s fears, prevailing stereotypes, and motivational drivers.
Timeline
3-4 weeks
Timeline
3-4 weeks
Similar:
Research for Communication

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Event Surveys

We conduct surveys during various events – on-site or via QR codes – to understand how participants evaluate the experience. The research reveals their impressions, likes and dislikes, likelihood to recommend (NPS), and suggestions for improvement. If your brand sponsors the event, we can assess brand visibility, recognition, associations, and how visitors perceive your activities.
Timeline
2-3 weeks
Timeline
2-3 weeks
Similar:
Customer Satisfaction and NPS
Ad Effectiveness Study (post-campaign)
Research for Communication

*By submitting this form, you confirm that you have read and agree with our privacy policy

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