KOG

The most popular:

Brand funnel and image
Brand funnel and image
About research
It helps to understand the attitudes, needs and behaviours of the population or consumers, and to know what the brand’s situation is compared to its competitors.
Distinctive brand assets
Distinctive brand assets
About research
The research identifies the strongest brand assets worth using in communications to increase brand recognition.
Advertising effectiveness
Advertising effectiveness
About research
The research will help you understand whether your advertising campaign was effective and how it compares to other campaigns in Lithuania.
Tracking and defining key performance indicators (KPIs)
Tracking and defining key performance indicators (KPIs)
About research
Brand tracking allows you to measure the effectiveness of your own and your competitors’ marketing efforts and track changes in consumer behaviour and attitudes.

All:

Brand funnel and image
Brand funnel and image
About research
It helps to understand the attitudes, needs and behaviours of the population or consumers, and to know what the brand’s situation is compared to its competitors.
Reputation
Reputation
About research
Identification and tracking of the level of corporate reputation among relevant stakeholders, identification of critical points and analysis of factors that determine reputation.
Employer branding
Employer branding
About research
This research analyses attitudes of current/potential employees towards the company. It is recommended for the development of an employer branding strategy.
Employee satisfaction
Employee satisfaction
About research
The research is designed to measure and track employee satisfaction indicators, identify employee expectations and needs and increase employee engagement.
Customer satisfaction and NPS
Customer satisfaction and NPS
About research
The research is designed to measure and track customer experience indicators, find weaknesses and strengths in service or delivery of services and improve them.
Distinctive brand assets
Distinctive brand assets
About research
The research identifies the strongest brand assets worth using in communications to increase brand recognition.
Attitudes, behaviour and habits
Attitudes, behaviour and habits
About research
This research is carried out to find out population’s attitudes on various social issues, measure the prevalence of the formed habits or consumption.
Segmentation
Segmentation
About research
The research looks for sub-markets with identifiable consumer characteristics defined by income, age, interests, values and behaviour.
Communication
Communication
About research
Research on topical issues designed to increase the visibility of an organisation’s activities or a brand among target audiences (usually the public).
Neuro
Neuro
About research
Measurement of consumer psychophysiological behaviour combined with qualitative and quantitative analysis provides a deeper understanding of consumer actions.
Product introduction and development
Product introduction and development
About research
The evaluations, experiences or opinions of consumers or potential consumers can provide a valuable basis for developing existing products or introducing new ones.
Consumer’s journey
Consumer’s journey
About research
The research helps to understand the customer’s or buyer’s journey from the stimulus to the post-purchase experience, and to identify pain points in the customer’s journey.
Setting the optimal price
Setting the optimal price
About research
It helps product manufacturers or companies make pricing decisions and choose the optimal price for their consumers or clients.
Optimisation of physical points of sale
Optimisation of physical points of sale
About research
Tracking consumer behaviour and traffic at physical points of sale using video cameras.
Advertising effectiveness
Advertising effectiveness
About research
The research will help you understand whether your advertising campaign was effective and how it compares to other campaigns in Lithuania.
Tracking and defining key performance indicators (KPIs)
Tracking and defining key performance indicators (KPIs)
About research
Brand tracking allows you to measure the effectiveness of your own and your competitors’ marketing efforts and track changes in consumer behaviour and attitudes.

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