RESEARCH
Ad Effectiveness Study (post-campaign)
Discover how many people saw your ad across all campaign channels and how many recognized your brand. You’ll be able to benchmark your results against KOG’s advertising database, which spans 20 product categories, over 150 brands, and more than 650 campaigns.
RESEARCH
Distinctive Brand Assets Study
Identify which of your brand assets – colors, fonts, logos, taglines, and more – are the strongest and most effective for building recognition in future communication. The results indicate which assets perform best, which should be strengthened and used more frequently, and which may need to be reviewed or discontinued.
RESEARCH
Brand Image and Category Study
Understand your brand’s and competitors’ position in the market – from awareness to trial and loyalty. Discover which image attributes consumers associate with your brand, what makes it distinctive, and which aspects should be improved.
RESEARCH
Segmentation
We perform various types of segmentation to identify key customer segments based on behavior, preferences, purchases, and attitudes. The results help address different customer needs more efficiently, target marketing more precisely, and increase communication effectiveness.
IPA remote
training
Check if your
advertising is effective
Graduate success stories
OUR STUDENTS WORK IN THE BEST COMPANIES
Valdas Babravičius
„Įspūdis geras. Gauni daug informacijos ir supranti, kad žinai tik tiek, kad nieko nežinai. Per kiekvieną paskaitą gauni bent po tris keturias idėjas, kurias gali eit ir bandyt.“
Natalija Kononenko
Viktoras Daukšas
Galina Kopūstė
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